THE EVENT
THE EVENT
Today's consumers are no longer just looking for a product or service. They are looking for and want a pleasant, fluid and positive experience, both online and offline, which is also personalised and value-creating.
Collecting data and qualifying it for detailed analysis to determine consumers' needs and expectations is essential today. With its massification, retailers are moreover able to more easily apprehend the consumer's buying journey across different channels. Machine learning, Big data, AI...what innovative solutions should be chosen to optimize governance, secure data and boost performance?
2024 mentor : Laura TOLEDANO
Laura TOLEDANO, Managing Director of Zalando, is the 2024 mentor for the business issue "Data".
She will be giving a talk on data during the show and will be producing a podcast, which will be available shortly.
Learn more
She will be giving a talk on data during the show and will be producing a podcast, which will be available shortly.
Solutions workshops dedicated to Data
A number of Solutions Workshops were held at the show around this theme:
- End of Cookies: Your comprehensive guide to server-side & in-depth decryption of the Facebook Capi experience
- Shopping campaigns and product feeds: Improve the profitability of your campaigns through catalogue quality
39% of visitors surveyed said that data is a relevant topic for their business
(source: visitor surveys).